| Agency: Bos |
Source Yogurt
Advertiser: Ultima Foods Awards: Best Launch - Certificate of Excellence
EXECUTIVE SUMMARY
Results Period for the Case: March 2002 to April 2003.
Base Period Used for Comparison: n/a, ...
Source Yogurt
This paper describes the 2002/3 advertising launch of Yoplait yoghurt in Canada. The growing diet segment was identified as having potential but was monopolised by Silhouette with 94% Quebec share.
