SOS Children's Villages India: How Chatpat increased corporate donations by 61.5%

SOS Children's Villages India, a donor-based organisation, enlisted the help of Chatpat, a kid from the streets, to recreate the most iconic commercials from the most recognisable brands to convert the marketing budgets of big brands into donations for disadvantaged children.

The social cause/message objective

30 million abandoned and orphaned kids live in poverty and face a dim future in India. A problem that's not solved by the Indian government alone.

We wanted to create a unique funding model for an NGO, that could convert...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands