SOS Children's Villages India, a donor-based organisation, enlisted the help of Chatpat, a kid from the streets, to recreate the most iconic commercials from the most recognisable brands to convert the marketing budgets of big brands into donations for disadvantaged children.
The social cause/message objective
30 million abandoned and orphaned kids live in poverty and face a dim future in India. A problem that's not solved by the Indian government alone.
We wanted to create a unique funding model for an NGO, that could convert...