SOS Children’s Villages India: Chatpat

Kartikeya Tiwari, Swati Bhattacharya, Neils Seinaert

SOS Children’s Villages India, an NGO for orphaned children in India, generated donations to its cause by recreating iconic Indian adverts featuring children that the charity helps.

Campaign details

Brand: SOS Children's Villages Brand owner: SOS Children's Villages Entrant company: FCB IndiaIdea creation: Kinnect Mumbai Market: India Sector: Charities & voluntary organisations Media channels: Social media, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

SOS Children’s Villages India has provided homes for thousands of orphaned and abandoned children, creating a safe environment and a better future. Every year, SOS faces increasing costs and was in severe need of more sizable, stable and continuous donations. The kind of donations you...

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