Sony Sports: INDvAUS Live Action

Sony Sports, a TV broadcaster, launched a campaign in India to promote the fact that it was the only broadcaster showing India's cricket tour of Australia.

Campaign details

Brand: Sony SportsBrand owner: SonyEntrant company: Tonic Worldwide, MumbaiMarket: IndiaSector: TV channels, services, programmesMedia channels: Social mediaBudget: Up to 500k

Executive summary

Cricket is not just any other sport in India. It's the microcosm of life. And as one of the country's biggest sports broadcasting channels, Sony Sports planned a grand 2020 for Indian cricket fans. Let's roll time back to December, 2019, when everything seemed to be going alright. From a cricket perspective, India was at that time playing a series against South Africa,...

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