Sony PlayStation

This campaign, from 20:20 London, won gold in the Leisure/Travel category at the 2006 DMA Awards. A Sony PlayStation product - 24:The Game - was promoted through an integrated campaign, including email, SMS, viral video and a DM pack.

Sony PlayStation

20:20 London

Peter Riley – Creative Director Hugo Bierschenk – Creative Dean Woodhouse – Creative


We represented the first-person nature of the game by placing the consumer at the campaign's...

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