Campaign details
Brand: Sony Playstation Brand owner: Sony Entrant company: EssenceMediacomIdea creation: EssenceMediacom London Market: Global Sector: Gaming hardware & software Media channels: Word of mouth, Influencers, KOLs, Online videoBudget: 5 - 10 millionCreative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....