Sony Pictures: Jumanji – The Next Level

Entertainment company, Sony Pictures, used TV instead of digital to grab the attention of a Gen Z audience in the UK.

Films & movies
United Kingdom
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder

Campaign details

Brand: Sony Pictures EntertainmentBrand owner: SonyEntrant company: Manning Gottlieb OMD LondonIdea creation: Manning Gottlieb OMD, LondonMarket: United KingdomSector: Films & moviesMedia channels: TelevisionBudget: Up to 500k

Creative assets...

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