Sony Pictures: Jumanji – The Next Level

Entertainment company, Sony Pictures, used TV instead of digital to grab the attention of a Gen Z audience in the UK.

Campaign details

Brand: Sony Pictures EntertainmentBrand owner: SonyEntrant company: Manning Gottlieb OMD LondonIdea creation: Manning Gottlieb OMD, LondonMarket: United KingdomSector: Films & moviesMedia channels: TelevisionBudget: Up to 500k

Executive summary...

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