Sony Pictures Entertainment: Venomisation

Sony Pictures Entertainment India, a subsidiary of Sony Corporation, increased views and box office ticket sales for ’Venom: Let There Be Carnage’ by partnering with influencers.

Campaign details

Brand: Sony Pictures Entertainment IndiaAgency: Sony Pictures Entertainment IndiaRegion: APAC

Campaign video

Strategy

Objective

With 'Venom: Let There Be Carnage', Sony Pictures Entertainment India was releasing a much awaited sequel in the Venom series. Since the movie theatres were opening to the public in Maharashtra after a substantial hiatus due to the pandemic, 'Venom: Let There Be Carnage' was one of the first and the biggest projects to mark the occasion. So, one of the major objectives was to generate hype, drive the audiences into the theatres and boost the box office numbers...

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