Sony Music Labels / Reissue Records: A Ciphered Release of Music Video: STRAY SHEEP CODE

Sony Music Labels and Reissue Records, both record labels, promoted the new album Stray Sheep by Kenshi Yonezu, a Japanese YouTube-based singer-songwriter, using mysterious ciphered communication to enhance relationships with his fanbase.

Campaign video: Kenshi Yonezu – A Ciphered Release of Music Video: STRAY SHEEP CODE

Credits

Creative agency:Six Inc Tokyo / Hakuhodo Tokyo / Hakuhodo Kettle Tokyo...