Sony: Four lads #BlockTheNoiseWithSony

Sony, a technology brand, launched a campaign in the UK to create awareness of the not-so-new WH-100xM4 headphones, and reach a music-loving audience.

In Brief

We needed to create awareness of Sony's not-so-new WH-100XM4 headphones.

Becoming the first brand to work with the "four lads in jeans" and taking an agenda-driven approach, we decided to tackle "noise cancelling" in a different vein: helping young...