Sony: Dreams come true

This case study describes how Sony, an electronic goods brand in Hong Kong, launched a campaign with YouTube to showcase Sony products and encourage Hong Kong people to dream.

Sony: Dreams come true

Ego Lau, Alex Chaow, Cooby Ho

Campaign details

Brand: Sony Brand owner: Sony Corporation of Hong Kong Limited Agency: Carat Media Services Hong Kong Limited Country: Hong Kong Industry: Cameras, photography Channels used: Content marketing, Earned media, buzz, Events & experiential, Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile & apps, Online video, Public relations, Social media, Sponsorship - event, property, Word Up to $500k

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