Sony Corporation: Sony Walkman campaign

The Sony Corporation, which was founded in the years following World War II, grew to become the second largest company in the consumer electronics market, behind fellow Japanese behemoth Matsushita, as well as a giant in the entertainment industry.

Sony Corporation: Sony Walkman campaign

Daryl Mallett

Overview

The Sony Corporation, which was founded in the years following World War II, grew to become the second largest company in the consumer electronics market, behind fellow Japanese behemoth Matsushita,...