Sony Corporation of America: What's Next? campaign

At least four factors converged to make April 1997 the time for Sony Corporation of America to introduce a new brand-advertising campaign.

Sony Corporation of America: What's Next? campaign

Chris Amorosino

OVERVIEW

At least four factors converged to make April 1997 the time for Sony Corporation of America to introduce a new brand-advertising campaign. Sony knew that as electronic technology...

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