Sony Computer Entertainment Europe

PlayStation’s Gangs of London is a video game battle for territory in a detailed likeness of London. This campaign used a variety of channels to involve consumers in a real-life gangland hunt in secret locations online and in central London, ultimately driving participants to purchase the game.

Sony Computer Entertainment Europe

20:20 London

CATEGORY

Leisure and Travel

THE TEAM

Peter Riley – Creative Director Mark Riley – Planning Director Hugo Bierschenk – Creative Dean Woodhouse – CreativeChelsey Cotton – Account Manager...

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