Sony BRAVIA LCD TV - Balls: Making the BRAVIA brand famous through effective social network media
Fred Whitton and Leo Ryan
This 2005-06 campaign to launch the Sony Bravia LCD TV set out to target digital influencers, who would then in turn influence more mainstream consumers.
| Agency: OMD Tonic | Authors: Fred Whitton and Leo Ryan |
Sony BRAVIA LCD TV – Balls: Making the BRAVIA brand famous through effective social network media
EXECUTIVE SUMMARY
There is an ongoing increase in media fragmentation amongst media literate audiences...
