Sony: A Creative Community

Sony, a technology company, launched an online community of ambassadors to engage an audience of 'pro-sumer' photographers across Europe and drive sales of Alpha cameras, bringing a fresh audience to the brand.

In Brief

We created an online community of ambassadors for Sony's range of Alpha Cameras. Along the way we've driven in excess of 7 million page views across the site we created, while the film content featuring key ambassadors was viewed over 1.34 million...