Sony – the story of why: how asking the right questions helped Sony Australia become “internet famous”
Saatchi & Saatchi
SYNOPSIS
When Sony Australia approached Saatchi & Saatchi with a brief to launch their new pocket camcorder, Planning devised...
Sony – the story of why: how asking the right questions helped Sony Australia become "internet famous"
Sony Australia wanted to market its Sony Net Share cam product to young Australians. Working with Saatchi & Saatchi, it arranged for Hugh Thomas, a popular YouTube poster, to use the product, and encourage other YouTubers to create and share video diaries.
