Sonos: Roam launch (Norway)

Public relations firm Pr-operatørene increased Norwegian social media coverage of Sonos’ new portable speaker by partnering with influencers to create content that showcased the speaker.

Background

For a long time Sonos has been recognized and acknowledged for their Wi-Fi based multi-room speaker systems. In 2019 Sonos released Move - their first speaker with Bluetooth connectivity, as well as their first portable speaker.

In the spring...