Sonos: Feel More

Brooke Steinberg

Sonos, an American developer and manufacturer of audio products, increased awareness and favourability with new households by using premium audio-visual spots on sports broadcasts and podcasts.

Campaign details

Brand: Sonos Brand owner: Sonos Entrant company: IProspectIdea creation: IProspect New York Market: Global Sector: Audiovisual products Media channels: Online video, Programmatic display, Radio & audio, Search marketing, Social media, Video on demand Budget: 500k - 1 million

Executive summary

Sonos wanted to focus its Q4 2022 campaign on reaching new households and maximising growth potential. To emotionally connect with new households, we focused on 3 critical areas for media:

Immersive moments/environments where sound matters.

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