Campaign details
Brand: Sonos Brand owner: Sonos Entrant company: IProspectIdea creation: IProspect New York Market: Global Sector: Audiovisual products Media channels: Online video, Programmatic display, Radio & audio, Search marketing, Social media, Video on demand Budget: 500k - 1 million
Executive summary
Sonos wanted to focus its Q4 2022 campaign on reaching new households and maximising growth potential. To emotionally connect with new households, we focused on 3 critical areas for media:
Immersive moments/environments where sound matters.
Sharing Sonos owner stories in...