Sonic semiotics - the role of music in marketing communications
Chris Arning and Alex Gordon
Semiotic analyses have generally privileged visual over aural signs. This paper seeks to extend the boundaries of semiotics by recognising that sound and music also function as signs in culture and advertising.
Sonic semiotics – the role of music in marketing communications
Chris Arning and Alex Gordon
Flamingo International, United Kingdom
INTRODUCTION
It was Aristotle who remarked that the eyes are the organs of temptation, but the ears are the organs of instruction....
