Sonic branding: first it was the logo, now it’s the sonic logo

Peter Matthews

This article describes how new technology, such as wireless communication, has changed the way we respond to sounds.

Sonic branding: first it was the logo, now it's the sonic logo

Peter Matthews

Annoying they might be, but corporate jingles are big business, and set to get much, much bigger. Just as the eye-catching Nike 'swoosh' logo pole-vaulted the sports brand out...

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