Somewhere over the rainbow: Marketing to the LGBTQIA+ community

Analyzes the trajectory of marketing to the LGBTQIA+ community and provides practical guidance on the most effective practices when targeting an LGBTQIA+ audience.

This article is part of the February 2022 WARC Spotlight Canada series, "Themes that will influence marketing.” Read more

“Our society needs to recognize the unstoppable momentum toward unequivocal civil equality for every gay, lesbian, bisexual, and transgender...