Something is moving in OOH audiences: GEOTRANS - A new way to measure the effectiveness of bus advertising

Daniel Cuende

This paper describes the work and development in obtaining audience measurements of bus advertising in Spain during the past two years.

Something is moving in OOH audiences - GEOTRANS: a new way to measure the effectiveness of bus advertising

Daniel CuendeCUENDE Infometrics, Spain

BACKGROUND

CUENDE Infometrics is the designer and developer of Geomex, the OOH audience measurement system...

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