Something Approaching Science
Cluster analysis procedures in the CRM era
Agnes NairnUniversity of Bath andPaul BottomleyCardiff University
Introduction
As customer relationship management (CRM) sweeps through global business there is reawakened...
Something approaching science?
The customer relationship management (CRM) industry is set to be worth $76.3 billion by 2005 but over 50% of projects will fail to meet benefit objectives.
