Some thoughts on effectiveness from Planet Creative

The myth about creatives is that they are only interested in foreign shoots and winning awards. In reality, however, it is ideas that drive creatives - both in the inception of campaigns, and in the tracking, response and sales statistics that show communications have been effective.

Some thoughts on effectiveness from Planet Creative

Paul Briginshaw

A creative talking about effectiveness. Give me a break. All we're interested in is the next foreign shoot, flouncing about in Cannes, waving our awards in front of our friends and flashing...

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