Some determinants of adspend

Harry Henry presents indices for TV and press advertising expenditure and volume from 1983 to 2000 with 1991 being expressed as 100.

Some determinants of adspend

Harry HenryAdmap

Total advertising expenditure in the UK in 2000 reached a record high of just under 17 billion in real terms 33% above the peak of the boom in 1990, and 60% above the trough of the mini-recession of the early...