"Some Assembly Required": Comparing Disclaimers in Children’s TV Advertising in Turkey and the United States

Disclaimers in advertisements might strongly influence how advertising is produced and presented to the public.

“Some Assembly Required”: Comparing Disclaimers in Children's TV Advertising in Turkey and the United States

Aysen Bakir Illinois State University


Although mandated regulations strongly influence advertising practices in a number of international markets (Duncan and Ramaprasad, 1995; Gao, 2005), the global diversity of legal requirements presents a significant barrier to create standardized global advertising strategies (Gao, 2005; Papavassiliou and Stathakopoulos, 1997). In some markets, however, advertising traditionally has been shaped by the level of economic development. As those markets mature and economic-development gaps begin to decrease, it is reasonable to expect that differences in advertising regulations might also...

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