Solpadol

Before its relaunch. Solpadol was suffering from a weak, indistinct brand image compared with competitors.
Agency: McCann-Erikson (Manchester)Author: Not credited
 

Area Awards 1995 Winner: Business To Business Campaign

Solpadol – The Relaunch

Introduction

Solpadol is a branded prescription-only analgesic, indicated for the treatment of severe pain, which...