Solidarity Fund, Mthunzi Network, SACC & NHTL: Voucher relief

During the coronavirus pandemic, YONDER developed a low-barrier-to-entry method for distributing aid to South African beneficiaries, resulting in high take-up rates and repurposable technology.

Campaign Details

Brand: Solidarity Fund in conjunction with Mthunzi Network, SACC, NHTL and various retailersLead Agency: Yonder MediaRegion: EMEA

Strategy

Objective

In April 2020 – during the height of the first COVID lockdown – YONDER was approached by the Solidarity Fund, in conjunction with Mthunzi Network and major retailers, to create a retailer-agnostic, mobile distribution system to get vouchers into the hands of the country's most impoverished citizens, who had been hit particularly hard by the pandemic. Thus, the base objective was straightforward: a new, contact-less way of distributing food aid was needed, and YONDER...

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