Solidarity Fund: Brand development and campaign

Charitable organisation, The Solidarity Fund, gained near instant trust in a sceptical climate to raise money to deal with the fallout from COVID-19 in South Africa.

Campaign details

Brand: Solidarity FundBrand owner: Solidarity FundEntrant company: TBWA/Hunt Lascaris JohannesburgIdea creation: TBWA\Hunt Lascaris, Johannesburg / Grid Worldwide, JohannesburgMedia: PHD Media, JohannesburgPR: Magna Carta JohannesburgMarket:...