Campaign details
Brand: Solidarity FundBrand owner: Solidarity FundEntrant company: TBWA/Hunt Lascaris JohannesburgIdea creation: TBWA\Hunt Lascaris, Johannesburg / Grid Worldwide, JohannesburgMedia: PHD Media, JohannesburgPR: Magna Carta JohannesburgMarket: South AfricaSector: Charities & voluntary organsiationsMedia channels: Outdoor, out-of-home, Packaging & design, Print - unspecified, Radio & audio, Social media, Television, Websites & micrositesBudget: 500k - 1 million
Executive summary
The Solidarity Fund was created by the South African government at the beginning of the COVID-19 pandemic to raise money and rapidly deal with health,...