Solero

The primary strategic task was to give credibility to Solero as a refreshment brand by differentiating the type of refreshment available vs the giants of the category .
  

Solero

Brand Name: Solero Product Type or Description: Ice creamCategory for this Entry: Major change of strategy for existing products or servicesCampaign: Solero

Summary points:

  • The primary strategic task:  Give credibility to Solero...