Solero

The primary strategic task was to give credibility to Solero as a refreshment brand by differentiating the type of refreshment available vs the giants of the category .
  

Solero

Brand Name: Solero Product Type or Description: Ice creamCategory for this Entry: Major change of strategy for existing products or servicesCampaign: Solero

Summary points:

  • The primary strategic task:  Give credibility to Solero as a refreshment brand by differentiating the type of refreshment available vs. the giants of the category, major soft drink brands
  • The major McCann Erickson consumer insight: Solero has more in common with mind enhancing drugs in its...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands