Solero
Brand Name: Solero Product Type or Description: Ice creamCategory for this Entry: Major change of strategy for existing products or servicesCampaign: Solero
Summary points:
- The primary strategic task: Give credibility to Solero...
Solero
The primary strategic task was to give credibility to Solero as a refreshment brand by differentiating the type of refreshment available vs the giants of the category .
