Solay – Take a small step
Category: FMCGAgency: Saatchi & SaatchiAdvertiser: Griffin's Food Ltd
Eta was facing a revitalised competitor in Bluebird. Now facing the might of new owner Frito-Lay on an aggressive investment drive, they had to act to secure new sources of revenue in the snack market.
A space in the market was uncovered, and to answer it, Eta developed a world first: a chip range with no MSG, the so-called critical ingredient.
This new product needed a new brand. But this couldn't be limited to a 'second choice' diet offering, it needed to...