Solar Impulse: Prêt à voter

Solar Impulse Foundation, an environmental charity, hijacked the French legislative debate by proposing 50 pre-written, ready-to-vote laws to newly elected MPs to facilitate real and sustainable environmental change.

Campaign details

Title: Solar Impulse – Prêt à voterBrand: Solar ImpulseProduct: Prêt à voterIdea: Publicis ConseilCountry: France

Why is this work relevant for Creative Effectiveness

This is the story of the Solar Impulse Foundation, an environmental charity that seeks to develop a new form of political activism, working for the good of the planet. It goes beyond a power struggle to make a useful contribution to decision-makers, while developing an optimistic ecological narrative. It's a position that has enabled us to hijack the French legislative debate by proposing 50 pre-written "ready-to-vote"...

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