In Brief
Solar Foods invented a ground-breaking way to produce the world's most sustainable protein – Solein – directly from thin air, skipping planet-burdening agriculture entirely. Appearing in science news would not cut it. We needed the attention of food industry decision-makers, so we created a new internationally attractive brand to appeal to the needs of the global food industry.
Framing the product as "Your everyday revolution" with a fresh brand identity inspired by the yellow colour of the Solein protein communicated how partners can make their own food products revolutionary with Solein. A dynamic website and a multi-channel digital...