Solar Foods: Solein – the most revolutionary protein in the world

Solar Foods, a food tech startup, launched an international campaign to gain the attention of food industry decision-makers about the world's most revolutionary protein, Solein.

In Brief

Solar Foods invented a ground-breaking way to produce the world's most sustainable protein – Solein – directly from thin air, skipping planet-burdening agriculture entirely. Appearing in science news would not cut it. We needed the attention of food industry decision-makers, so we created a new internationally attractive brand to appeal to the needs of the global food industry.

Framing the product as "Your everyday revolution" with a fresh brand identity inspired by the yellow colour of the Solein protein communicated how partners can make their own food products revolutionary with Solein. A dynamic website and a multi-channel digital...

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