Sojitz Corporation: Tuna Scope 2022

Sojitz Corporation, a trading company, used its AI technology Tuna Scope in place of workers during the COVID-19 pandemic to continue inspecting the quality of tuna across Japan when the world otherwise stopped.

Objectives

Over the span of five years, the Tuna Scope project has generated new business aimed at tackling social issues through client-agency collaboration. Our goal is to spur a digital transformation in the world's traditional fisheries industries, using AI-driven quality assessment to make delicious tuna widely available – consistently great-tasting tuna for consumers, high added value tuna for retailers and restaurants, and quality tuna that fishermen around the world can be proud of.

Currently, much of the world's tuna comes from large-scale catches with no regard for quality.

By introducing strict AI-driven quality controls and benchmarks, we hope to shift...

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