Sojitz Corporation: Tuna Scope 2021

Sojitz, a trading company, launched a global campaign to keep delivering a high standard of tuna in a future when tuna examiners may not be around.

Objectives

Tuna – one of the ocean's greatest treasures. The Tokyo market is a global center for marine products, where tuna examiners judge the quality of fish with their eyes. However, due to a shrinking fisheries industry and Tokyo's rapidly aging population, the number of craftsmen has fallen to less than half of the industry's golden age. In the near future, it's feared that there will be no successors to carry on the occupation.

Sojitz is a trading company that handles tuna from fishing grounds all over the world, and is committed to managing the quality of its own tuna...

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