Sojitz Corporation: Tuna Scope 2021

Sojitz, a trading company, launched a global campaign to keep delivering a high standard of tuna in a future when tuna examiners may not be around.

Objectives

Tuna – one of the ocean's greatest treasures. The Tokyo market is a global center for marine products, where tuna examiners judge the quality of fish with their eyes. However, due to a shrinking fisheries industry and Tokyo's rapidly aging population,...