Under the background that the normalization of live broadcast has become an integral part of people's lives, and various mainstream media have entered into live broadcast one after another, Sohu Video hopes to rely on its own media genes and soil, and adopt the dual-engine linkage strategy of live broadcast and long and short videos to achieve high-quality long videos. , On the basis of co-creating short videos, we are committed to live broadcast of value, closely follow the trend, and seek new growth points.
Case details
Brand : Sohu
Brand owner : Sohu Company
Main agency : Sohu
Market launch : Mainland China
Industry : Internet
Media channels: outdoor billboards, building media, OTT smart TV, celebrity/celebrity spokesperson, key opinion leader KOL, mobile & application...
