Case Details
Brand : Sohu
Brand owner : Sohu
Main Agency : Sohu
Launched on the market : Mainland China
Industry : Internet
Media channels : outdoor billboards, building media, OTT smart TV, star/celebrity spokesperson, key opinion leader KOL, mobile & application APP, website/microsite, online display advertisement, online video advertisement, information flow advertisement, video/micro movie , Live Streaming, Public Relations, Events, Activities & Experiences, Content Marketing, Brand Crossover/Joint Marketing
Budget : 12-15 million
case summary
In July 2021, Sohu founder, chairman and CEO Zhang Chaoyang led the Sohu mountaineering team composed of...