Sognid'oro Melatonin: Star Dream Gold Melatonin

Sognid'oro Melatonin, a sleeping aid supplement brand, re-established itself in the market in Italy and promoted its chamomile sachets infused with melatonin to aid a good night's sleep.

Campaign details

Brand: Sognid'oro MelatoninBrand owner: Star - Stabilimento alimentare Spa - ItalyAgency: VMLY&R Italy – VMLY&R SpainMarket: Italy

Executive summary

In the fairy tale Sognid'oro (Golden Dreams) with Melatonin every dream comes true:...