Sofy Magic Pocket: Out of my Pocket

Feminine product maker Sofy partnered with virtual idol XingTong in a digital campaign to overcome 'period shame' that grew brand affinity and e-commerce sales in China for its revamped Pocket Magic product.

Campaign details

Brand: Sofy Brand owner: Unicharm Entrant company: MindshareIdea creation: Mindshare Shanghai Market: Greater China Sector: Feminine hygiene Media channels:Packaging & design, Word of mouth, Influencers, KOLs, Social media, Gaming & In-game...

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