Sofy Magic Pocket: Out of my Pocket
Erin Shao, Sherry Shen, Rex Huang
Feminine product maker Sofy partnered with virtual idol XingTong in a digital campaign to overcome 'period shame' that grew brand affinity and e-commerce sales in China for its revamped Pocket Magic product.
Campaign details
Brand: Sofy Brand owner: Unicharm Entrant company: MindshareIdea creation: Mindshare Shanghai Market: Greater China Sector: Feminine hygiene Media channels:Packaging & design, Word of mouth, Influencers, KOLs, Social media, Gaming & In-game...