Soft drink advertising and consumption in the United States 1984–2007
Gary B. Wilcox, Sara Kamal and Harsha Gangadharbatla
In recent years, the carbonated soft drink (CSD) industry has come in for a lot of criticism from consumer advocacy and special interest groups for producing and marketing a product that is considered one of the causes of obesity.
Soft drink advertising and consumption in the United States 1984–2007
Gary B. Wilcox and Sara KamalUniversity of Texas at Austin
Harsha GangadharbatlaUniversity of Oregon
INTRODUCTION
On average, an individual in the United States consumes 192 gallons...
