Societal issues: How brands can respond to and align with them

With the majority of millennials willing to switch to brands that champion a cause, especially one they believe in, representatives of Google, Tencent and Unilever share how brands can respond to and align with societal issues.

How can brands respond to and align with societal issues better? This was the question posed to a panel on the first day of the Marketing Influence 360 conference.

The panellists were Cam MacMurchy, senior director – global communications, Tencent; Kristine...