Socialising Insight to Drive Corporate Collaboration: What happens when brands start co-creating among themselves as well as with consumers

Brendan Bolger and Claire O'Conner

In 2008, Sense Worldwide completed 'Species: A User's Guide To Young Men' for Discovery Networks, a comprehensive study into male attitudes and behaviour.

Socialising Insight to Drive Corporate Collaboration: What happens when brands start co-creating among themselves as well as with consumers

Brendan BolgerSense Worldwide

Claire O'ConnerInsights and Innovation, Discovery Networks EMEA

The Collaborative Knowledge Partner Programme (CKPP) is a pilot project led by Sense Worldwide for Discovery Channel in collaboration with NESTA involving the sharing by complimentary brands of a major piece of foundational research on a web2.0 knowledge insight platform.

The project is currently ongoing; initial findings were not available for the conference paper deadline but we will be able to share our approach, first outputs and learnings in...

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