Social Mobility Foundation: Stay down – the real-life horror story of workplace classism

The Social Mobility Foundation launched its campaign with a trailer about classism in the workplace to draw attention to the class pay gap in the UK, close the gap for good, and spark a fire with the public to put pressure on the government and drive change sooner.

Every great horror story needs a villain.

Stephen King once said; "There are two kinds of evil that horror fiction always deals with. One kind is the sort of evil that comes from inside people; the other kind of evil is predestined evil, which falls on you like a stroke of lightning. That's the scary stuff."

It's unlikely we're the first APG paper to open with a Stephen King quote, but we may be the first that is talking about the granddaddy of horror, rather than the godfather of account planning. But our chilling tale does channel them both, combining...

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