Social media’s emerging communications model

This paper summarises the key findings of "Social Media Futures - The future of advertising and agencies in a networked society", a report published by the Institute of Practitioners in Advertising.

Social media's emerging communications model

Carlos GrandeWARC Online

Of the many trends which have arisen to challenge existing models of brand communications, online social media is one of the most important.By publishing the report, "Social Media Futures...

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