Social Media

This summary from the Advertising Research Foundation offers an overview of recent research and debate related to the topic of social media.

Social Media

Antonia Miranda and Anneken Tappe


According to the Pew Internet study, "Social Media and Mobile Internet Use among Teens and Young Adults":

  • Overall, 93% of US teens and 74% of US adults use the internet

  • 73% of online American teens use social networking sites (SNS)

  • 47% of online adults use SNS


  • According to Pew Internet, the more devices a person owns, the more likely they are to tweet or update their status using another SNS

  • Median ages of users

    • Twitter – 31 years old

    • Facebook – 33 years old

    • MySpace...

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