Social Media Trends in the United States

The topline trends of U.S. social media usage is detailed in this article, including differences in user profiles between Facebook and LinkedIn and how active social networkers spend less time using traditional media.

Social Media Trends in the United States

Geoffrey PrecourtWarc

Selling through social media to senior marketing management has its distinct challenges, according to Tom H.C. Anderson, founder and managing partner of Anderson Analytics.

In a keynote round-table presentation to the 2009 ESOMAR Online Panels and Beyond Conference, Anderson shared a piece of research that, in essence, identified the points of fatigue among senior marketing executives and how that response had changed in just a year.

When asked which industry "buzz words" they were most tired of hearing, 19.4% in the 2009 Anderson Analytics survey answered, "Web 2.0"...

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