Social media marketing in India: Looking ahead

Analyses data from ongoing surveys of Indian consumers, provided by GWI.
  • Since the second quarter of 2021, the average consumer has been spending approximately 160 minutes per day – that’s just over two-and-a-half hours daily – on social media.; the number of apps has changed though.
  • According to RedSeer, the monthly active user base for Short Form apps has grown to 300 million in India, with users spending an average of 38 minutes per day on these platforms.
  • One in three (31%) consumers discover new products or brands through ads on social media; a similar number (32%) of social media users have clicked on a promoted or sponsored post in the...

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