Social media in India: A time of great change

Saurabh Kanwar

ATKT.in’s Saurabh Kanwar analyses the trends in social media marketing in India and what brands can expect over the next two years.

This article is part of a Spotlight series on social media marketing in India. Read more

It would not be an understatement to say that 2022 was a year of immense turbulence. The global economic uncertainty, the geopolitical threat of nuclear war, the changing face of the workplace, the rise of Tollywood and a new SRK movie, massive layoffs and much more. What should have been a rosy return from the lockdown has instead left us wanting to curl up in a foetal position awaiting the worst.

Meanwhile, it looked like the world of social media...

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