Social media, blogs and affiliates are aiding retailers in online sales

Although online sales have been stronger than store-based sales, they have still suffered in the recession.

Social media, blogs and affiliates are aiding retailers in online sales

Dr Jonathan Reynolds

Received wisdom would have us believe that if there is a type of retailing that is surviving, if not thriving, in this recession, it is online.

In the UK, headlines suggest that savvy consumers have abandoned the high street and have taken to the internet in droves to take advantage of cheaper prices and cut-throat competition.

However, while UK online sales have been consistently stronger than store-based sales over the past few months, they have been growing at only one third of their rate in December...

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